What do we do?
We are a digital marketing agency specialized in the niche of personal branding.
Personal branding is the image other people perceive of you based on what you say, what you do and what you show every day online. In this case, the product is you as a person itself and that requires a whole different strategy than enterprise marketing.
Our goal is to optimize your online profile so that your personal brand conveys a message of your professional value and drives you to success.
How do we do it?
We devote all our resources to work branding in a boutique and customized way.
Branding is the process of creating a personal brand. It involves everything from thinking about your goals to defining your communication tone and planning your content calendar.
In essence, we take care of crafting and showing the most convenient image of you to stand out in your field of interest.
Services
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01.Social Media Positioning -
02.Positioning in Google Articles -
03.Digital Marketing Plan Coaching -
04.Building a Community -
05.Web 3.0 Strategies -
06.Graphic Design & Audiovisual Production
Social Media Positioning
In the world of web 2.0 there is no tool more important than social media to boost branding. Instagram is the showcase of your personal brand in the digital universe. The window they'll observe you through, study you and accept or reject you, even before talking to you.
Our team is in charge of developing a social media strategy to improve your identity, expand your audience and position your professional profile on Instagram through:
-Acquiring new followers
-Engaging with comments
-Mentions by Influencers
-Posting schedule
Positioning in Google Articles
Social media is a crucial part of developing your personal brand, but it’s not enough if you want to stand out in the digital universe. Google is even more relevant, with a market share of 72% of web searches and 92% of mobile searches worldwide.
Our team creates, publishes and positions articles of a journalistic nature in the search engine, allowing you to begin building your online recognition.
Digital Marketing Plan Coaching
The purpose of positioning a personal brand is to get your audience to acknowledge you as an expert and successful person in your profession, so that they feel safe and seduced to acquire your services. But this work is of no use if the sales strategy is poorly designed.
Our team will work with you on a comprehensive business analysis and propose a course of action with specific and measurable goals that will improve your results. During this process we are going to deal with:
-Buyer persona analysis
-Communication tone improvement
-SMART goals definition
-Action Plan
-System of organization and control development
Building a Community
Once the personal brand has been properly positioned, the final step is to leverage the exposure to transform your audience into a community. This is the ultimate stage of trust, engagement and loyalty that you can achieve with your target audience.
This is accomplished by implementing advanced content generation strategies that captivate the audience’s interests and expand its reach, creating a virtuous circle of feedback. Our team will guide you in generating advanced content such as:
-Blogs
-E-Books
-Podcast
-Streaming
Web 3.0 Strategies
The emergence of Blockchain technology gave life to the Internet of Value, a digital environment where data transmits not just information but also the ownership of files. This disruption created new business ecosystems where benefits are shared between creators an consumers, as it becomes easy, fast, and convenient to identify and reward participants in a community based on their added value.
The possibilities opened up by this technology take digital business models to an exponentially higher level, as communities generate synergies of scale. Our team will provide you with access to Web 3.0 tools that are difficult to obtain:
-NFTs (Non-Fungible-Tokens)
-Cryptocurrencies
-Digital Loyalty programs
Graphic Design & Audiovisual Production
Communication in the digital world is multivariable. It communicates through both the message and the visual elements simultaneously.
Visual identity is key to conveying a proper criterion, a signal of professionalism, and a perception of status. It is essential to take care of it in all aspects of the digital universe. Our team will help you solve this problem by offering:
-Branding
-Visual brand identity
-Logo and Icon design
-Graphic design for community manager assets
-Web design (standard, landing page, or one page)
-Photo editing
-Video editing
Do it right. Do it Smart
Followers boosted
Interactions achieved
Authentic engagement
Monthly impressions
Associated brands